How To Get Celebrity Endorsements: The Marc Ecko Case Study

Marc successfully gets celebrities to endorse his products. Here are his 10 rules for “swag bomb[ing]” influencers.

Before Marc was famous he made custom shirts and hats for local DJs he admired. One day, he made his local DJ a customized hat and shirt and wrapped it up really nicely and sent it to him because Marc thought the DJ would appreciate cool gear. Well, the DJ appreciated the gear and shouted Marc out over the radio. Boom. Swag bomb in effect.

10 RULES FOR SWAG BOMBING

  1. Don’t Send Directly to Someone’s Home
  2. Don’t Expect Intended Audience to See It
  3. Don’t Send Stock Shit
  4. Don’t Have Expectations b/c It’s a Gift
  5. Don’t Handwrite Your Materials
  6. Don’t Use Cheap Packaging Materials
  7. Don’t Stalk
  8. Don’t Forget Your Contact Info
  9. Don’t Send Pics of Yourself Being a Groupie
  10. Don’t Jock

 

10 RULES FOR SWAG BOMBING

  1. Don’t Send Directly to Someone’s Home

Do use a business address. Find address-using Google. Also, email their business email and send professionally packaged goods.

  1. Don’t Expect Intended Audience to See It

Send enough goodies that if the secretary intercepts them she will feel obligated to hold on to them because she doesn’t want them going to waste. Make the package beautiful, custom, personalized.

  1. Don’t Send Stock Shit

Give them something unique. Be creative and give custom content. And b/c it’s a gift don’t expect anything in return. Remember people appreciate surprises, especially good ones.

  1. Don’t Have Expectations b/c It’s a Gift

Take joy in the fact that you took action and don’t expect anything in return. What is that saying: hope for the best but prepare for the worse. Regardless of the price tag of your gift, the point is that you took action.

  1. Don’t Handwrite Your Materials

A hand written letter on stock card (6” x 4.5”) with 20 or less words is fine, but if you are writing more than that, type it.

  1. Don’t Use Cheap Packaging Materials

Presentation is everything. Your image and presentation represent you as a professional. So go to Staples and invest.

  1. Don’t Stalk

It’s ok to call once to make sure you are sending stuff to the right place and then calling after sending it to make sure they get it. Also, be nice to the assistants and people you talk to because they might be influencing your influencer.

  1. Don’t Forget Your Contact Info

Send your business card and make sure it is visible. And be ready to go as soon as you get a phone call.

  1. Don’t Send Pics of Yourself Being a Groupie

So don’t send any photos of yourself.

  1. Don’t Jock

Act cool. Talk to these influencers as if you are talking to the barista at your local Starbucks.

 

CONCLUSION

There is one reality every entrepreneur has to face. You’re always pitching. You never stop auditioning. No Exceptions.

The Swag Bomb is part of that. Get your stuff–because it’s great–in the hands of as many important people as you can. Sweat and bleed and innovate to make that happen.

An authentic personal brand is more than just an idea. It’s not static. It’s not enough to say I have a brilliant idea and then lock it in your laptop. And it’s not enough to just talk about it, tweet about it, blog about it. Talk is cheap. An authentic, unique voice is a doer.

 

Link to full article: http://bit.ly/1jHxOcU