Kourdi, Jeremy. Business Strategy a Guide to Effective Decision-making. London: Economist, 2003.


Part 1 understanding strategy

  1. What is business strategy?
    1. A clear view
    2. What strategy is not
    3. The choice of strategy
    4. Avoiding pitfalls
    5. Key questions
  2. What strategic thinking can achieve
    1. Creating value for customers
    2. Understanding your organisation’s purpose
    3. Creating value for the organization
    4. Key questions
  3. The different views of strategy
    1. The classical administrator
    2. The design planner
    3. The competitive positioner
    4. The visionary transformer
    5. The self-organiser
    6. The turnaround strategist
    7. Choosing the right approach
    8. Understanding the different views of strategy
    9. Taking account of the unexpected
    10. Key questions

Part 2 developing strategy

  1. Forces that shape business strategy
    1. The past matters
    2. The undiscovered country: the future
    3. Key questions
  2. Scenarios
    1. Taking the right road
    2. Avoiding business as usual thinking
    3. Scenario planning
    4. Using scenarios
    5. Key questions
  3. Involving and engaging stakeholders
    1. Mapping an organization’s stakeholders
    2. Building a stakeholder map
    3. Managing an organisation’s stakeholders
    4. Moving beyond transactions
    5. Key questions
  4. Resources and strategy
    1. The benefits of a resource based view
    2. Avoiding pitfalls
    3. Understanding resources
    4. Identifying resources
    5. Accessing performance over time
    6. Managing and developing resources
    7. Benefitting from the interdependence of resources
    8. Assessing why performance has followed a particular path
    9. Upgrading your resources
    10. Key questions
  5. Strategies for growth
    1. Organic growth
    2. Mergers and acquisitions
    3. Strategic alliances, partnering and joint ventures
    4. Diversification
    5. Specialization
    6. Balancing core and context
    7. The perils of growth
    8. Key questions
  6. Developing a business strategy and thinking strategically
    1. The essence of successful strategies
    2. Developing a business strategy
    3. Thinking strategically
    4. Key questions

Part 3–implementing strategy

  1. Vision
    1. Guiding visions at work
    2. The characteristics of a compelling vision
    3. Developing a guiding vision
    4. Communicating the vision
    5. Using the vision
    6. Getting commitment to the vision
    7. Avoiding pitfalls
    8. Key questions
  2. Leading people through change
    1. Leadership lessons in an era of volatility and change
    2. 21st-century leadership
    3. Developing your leadership style
    4. Leading people through change
    5. Key questions
  3. Implementing business strategy
    1. Leading change
    2. Achieving employee engagement
    3. The balanced scorecard technique
    4. Avoiding pitfalls
    5. Key questions
  4. Strategic innovation
    1. Understanding innovation
    2. 21st century innovators
    3. bottom up and top down innovation
    4. deep dive prototyping
    5. value innovation
    6. avoiding pitfalls
    7. key questions
  5. Competitiveness and customer focus
    1. the nature of competition
    2. the impact of competition
    3. Techniques for building competitiveness
    4. Avoiding problems with competitors
    5. Achieving customer focus
    6. key questions
  6. sales, marketing and brand management
    1. pricing
    2. selling
    3. internet sales
    4. brand management
    5. customer loyalty
    6. key questions
  7. managing knowledge and information
    1. the strategic value of knowledge and information
    2. information orientation
    3. organizational learning
    4. key questions
  8. managing finance and risk
    1. improving profitability
    2. avoiding pitfalls
    3. reducing and managing business risks
    4. key questions
  9. making strategic decisions
    1. operational business decisions
    2. decisions involving legal issues
    3. problem solving
    4. international business decisions
    5. avoiding pitfalls
    6. key questions
  10. Notes and reference