Ellis S., Brown M., & TheGrowthHackers.com Team, Growth Engines

Start Up Growth Engines: Case Studies of Today’s Most Successful Startups Unlock Extraordinary Growth
Growth Engines Sean Ellis

  1. Introduction
  2. Learn How Companies Grow
  3. Yelp’s Five-Star Growth Engine
    1. Gaining Initial Traction: Making Something Old New
      1. They Made it Social
      2. They Incentivized Good Behavior
      3. They Started Local
      4. They Put Users First
      5. They Offered Something People Wanted
      6. They Knew When to Pivot
    2. Today’s Growth Engine
      1. They’re Good for (Good) Business
      2. SEO
      3. The Mobile Explosion
      4. Ad Revenue
    3. The Remaining Pieces of Yelp’s Growth Engine
  4. Cracking the Code to Github’s Growth
    1. Early Traction
      1. Solve A Problem
      2. Word of Mouth
      3. Freemium
      4. Champions of Open Source
      5. Ignore the Advice of Others and Build What You Love
      6. “Just Ship It”: Minimum Viable Product
      7. Stickiness
    2. The Remaining Pieces
  5. Upworthy – What Happens When a Growth Hacker Launches a Media Company
    1. Early Traction
      1. Knowing When To Pivot
      2. Delivering Content People Want
      3. Turning Viral Views Into Lasting Fans
      4. Using Emotion as Data
      5. Testing
      6. Tricking People (For Their Own Good) – OR – Virality Over Everything
      7. Will It Last?
      8. The Facebook Factor
    2. The Mobile and Global Challenge
      1. International Expansion
      2. The Copycat Thereat
      3. The Brand Issue
      4. Making Money Off The Whole Thing
      5. Rethinking Page Views
    3. Is Upworthy Building a Sustainable Growth Engine?
  6. HubSpot – How to Grow a Billion Dollar B2B Growth Engine
    1. Gaining Eraly Traction by Practicing What They Preach
      1. Inbound Marketing
      2. Website Grader
      3. Twitter Grader
      4. HubSpot’s Blog – Inbound Hub
      5. Webinars
      6. Partner Program
      7. Highly Selective, Top-Notch Marketing Team
      8. Growth As A Core Company Value
    2. Todays Growth Engine
      1. Sales and Marketing Excellence
      2. Inbound Marketing at Scale
      3. Marketing Grader
      4. Acquisitions and Partnerships
      5. Inbound Conference
      6. Exceptional Customer Retention
      7. Fostering Innovations
    3. The Remaining Pieces of HubSpot’s Growth Engine
  7. Evernote – The $0 Growth Engine
    1. Early Funding Woes
    2. Early Traction
      1. Excellent Timing
      2. Great Product
      3. Word of Mouth from Satisfied Customers
      4. Closed Bete Generated Buzz
      5. Freemium ModeL
    3. Today’s Growth Engine
      1. Beauty and Simplicity as Core Features
      2. Supercharging Word of Mouth
      3. Evernote Ambassadors
      4. Evernote Rewards
      5. Clever Promotions and Marketing
      6. Acquitisions and Product Extensions
      7. The Hundred Year Company
    4. The Remaining Pieces of Evernote’s Growth Engines
    5. Some Key Takeways on the Freemium Model
  8. Snapchat – How Did Snapchat Reach a Rumored $3.5B Valuation?
    1. Why and How Did It Grow?
    2. The Need for Snapchat
    3. Early Traction
      1. Facebook’s Attempt as a Fast Follower
    4. Today’s Growth Engine
      1. Word of Mouth
      2. Strong User Engagement
      3. Expansion into New Addressable Markets
    5. Is SNapchat’s Growth Sustainable?
    6. The Remaining Pieces of SNapchat’s Growth EnginE
  9. Uber – What’s Fueling Uber’s Growth Engine?
    1. The Need for Uber
    2. Early Traction
      1. Completely Solves Problems for Riders
      2. Early Adopter Advocacy
      3. Word of Mouth from Satsified Cutomers
      4. Leverage Distinct Growth Opportunities
      5. Benefits for Uber Drivers
    3. Today’s Growth Engine
      1. Intensely Local, City-by-City Expansion
      2. Huge Potential to Disrupt Transportation
      3. Controversy and Press
      4. Low Risk Trials
    4. The Remaining Pieces of Uber’s Growth Engine
  10. Belly – How to Grow a Network Effects Startup, Lessons from Belly Card
    1. The Need For Belly
    2. Small Businesses
    3. Franchisors
    4. Customers
    5. Early Traction
      1. Customer Devel0pment
      2. Easy for Merchants
      3. Local Sales
      4. South by Southwest?
      5. Word of Mouth and Bottom Up Growth
      6. Breaking Down Today’s Engine Growth
      7. Low Friction, High Value for SMB Customers
      8. Word of Mouth from Existing Customers Drive Growth Flywheel
      9. Strategic National Retail Partnerships
      10. Repeatable Market Roll Out Strategy
    6. Remaining Pieces of Belly’s Growth Engine
    7. A Note on Traditional Marketing Tactics
  11. Square – How Did Square Grow So Quickly?
    1. The Need for Square
    2. Early Traction
    3. Breaking Down Today’s Growth Engine
      1. Compelling Value Proposition and low Friction Drives Trials
      2. Wow Customers With Elegant Integrated System
      3. Beautiful Highly Visible Hardware Sparks Questions
      4. Raving Fans Advocate Benefits of Solution
    4. The Remaining Pieces of Square’s Growth Engine
  12. LinkedIn’s Growth Engine: The Never Ending Viral Loop
    1. The Need for LinkedIn
    2. Initial Resistance/Challenges
    3. Gaining Traction by Focusing in on the Tech Scene
    4. Freemium
    5. The Value of Active Users – “It’s Easier to Focus on a Strength than Improve Weakness”
    6. Growth First: Virality
    7. Search Visibility
    8. Early Pivots
    9. Acquisitions
    10. Content
    11. LinkedIn Today
    12. LinkedIn Influencers
    13. Mobile
    14. LinkedIn Growth Story
  13. Unlocking Growth
  14. GrowthHackers.com