Godin, Seth. Permission Marketing 1999

Permission Marketing
permission marketing seth godin

  1. Introduction
  2. The Marketing Crisis That Money Won’t Solve
  3. Permission Marketing – The Way to Make Advertising Work Again
  4. The Evolution of Mass Advertising
  5. Getting Started-Focus on Share of Customer, Not Market Share
  6. How Frequency Builds Trust and Permission Facilities Frequency
  7. The Five Levels of PErmission
  8. Working with Permission  as a Commodity
  9. Everything You Know About Marketing on the Web is Wrong!
  10. Permission Marketing in the Context of the Web
  11. Case Studies
  12. How to Evaluate a Permission Marketing Program