Osterwalder, A., Pigneur, Y. Business Model Generation 2010

Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers
Business Model Osterwalder

  1. Canvass
    1. Definition of a Business Model
    2. The 9 Building Blocks
    3. The Business Model Canvass
  2. Patterns
    1. Unbundling Business Models
    2. The Long Tail
    3. Multi-Sided Platforms
    4. FREE as a Business Model
    5. Open Business Models
  3. Design
    1. Custom Insights
    2. Ideation
    3. Visual Thinking
    4. Prototyping
    5. Storytelling
    6. Scenarios
  4. Strategy
    1. Business Model Environment
    2. Evaluating Business Models
    3. Business Model Perspective on Blue Ocean Strategy
    4. Managing Multiple Business Models
  5. Process
    1. Business Model Design Process
  6. Outlook
  7. Afterword
    1. Where did this book come from?
    2. References