Tips For A Successful Direct Mail Campaign

Tips For A Successful Direct Mail Campaign It has often been said that the success of a direct mail campaign can be broken down into three primary components: 1. The mailing list or target audience 2. The offer or incentive… Read more

10 Tips for Creating a Marketing Plan

If you are a small business owner, an entrepreneur or an independent contractor, you should have a marketing or business plan to use as a guidepost/compass to lead your business’ day-to-day activities. Your plan does not have to be elaborate,… Read more

The Difference between Marketing and the Marketing Department

The Difference between Marketing and the Marketing Department Marketing and the Marketing Department are two different things. Marketing might best be defined as all organized efforts, activities and expenditures designed to, first, acquire a customer and, second, maintain a customer…. Read more